Ecommerce Digital Marketing Specialist

£30,000 - £32,000

The world is moving further and further into the digital space and we at DFDS recognise we need to keep up with this. Together with business growth, but also our drive to promote our business and services, we are looking for an Ecommerce Digital Marketing Specialist based in Newcastle to support us with this.

Within the role you will manage the ecommerce website, overseeing the visual merchandising of the site, ensuring it remains fresh, presenting the correct deals to the correct customers. This includes keeping it up to date with seasonally relevant products, banner & content. Tasked with designing and implementing the trading & promotional calendar, whilst reporting on website and commercial metrics. There will be plenty of projects for you to support, alongside creating CRO & UX roadmaps with the assistance of specialist teams. This whilst, driving the business to deliver on annual conversion rate, lead generation & revenue targets with other KPI’s. You will specialise on defined digital marketing channels to optimise performance, but you’ll need to have the flexibility to support across the full digital marketing mix when required. Together with supporting the Head of Performance Marketing & Performance Marketing Managers to execute initiatives & activities across the performance marketing mix, you’ll be monitoring product performance to ensure category & search pages are optimised.

Managing the production of copy, photography & video for the websites and channel marketing teams, we are looking for a skilled marketing professional, who has a high-level ecommerce background, combined with agile marketing experience of 3 – 4 years plus familiarity in Digital Marketing channels (preferably in PPC, SEO, affiliates and digital media). Ideally, you will have a sound understanding & awareness of digital marketing tools and reporting suites (Google Analytics, Google Marketing Platform, Facebook Business Manager etc)

Now about what we can give you.  You’ll be able to access some fantastic benefits such as:

• Life assurance cover
• Contributory company pension scheme
• Holiday Purchase Scheme
• Free ferry travel for up to 4 guests between Dover and Calais / Newcastle and Amsterdam with no limit on trips
• Full employee assistance programme including:
• Proactive financial, emotional, mental, and physical health care support including face to face counselling, fast 24/7 access to a GP, a second medical opinion and legal support for colleagues and their family
• Huge range of retail discounts from high street and online retailers
• Cashback on health care including dental, optical, physiotherapy, prescriptions, specialist consultations and much more
• Access to Thrive, our award-winning Wellbeing platform
• Access to mental health first aid and opportunity to join support webinars with a focus on all areas of positive wellbeing

Who We Are…. DFDS provides shipping and transport services in Europe, generating annual revenues of EUR 1.9bn. To over 8,400 freight customers, we deliver high performance and superior reliability through shipping and port terminal services, and transport and logistics solutions. For six million passengers, we provide safe overnight and short sea ferry services. Our 10,000 employees are located on ships and in offices across more than 20 countries. DFDS was founded in 1866, is headquartered in Copenhagen, and listed on Nasdaq Copenhagen.  In the UK, DFDS prides itself on having signed the Armed Forces Covenant and membership of the Apprenticeship Diversity Champions Network.

Interested? Apply now!   If you’re looking for a varied role and have a desire to work in one of Northern Europe’s leading shipping and logistics company, please send us across your CV!