DFDS DFDS LAND-BASED

Engagement Marketing Manager

£35,000 - £40,000

Following a significant increase in work, including lots of new projects, we are looking for an Engagement Marketing Manager to join our existing team based in either Newcastle or Dover. We’re flexible on either location as our Engagement Teams are spread across Europe in Lithuania, Denmark, Norway, Holland, and the UK so we really are a multi-cultural group working together as a global passenger communications team. With colleagues at these locations, there will be travel to other DFDS offices for meetings.

With a strong focus on our customer needs, you will work closely with the Engagement Marketing Management Team, to identify global customer touchpoints with the goal to utilise and source relevant tools and methods to help improve the customer journey, social engagement, personalisation, retention, and growth of our customer base. The Engagement Marketing team is responsible for driving passenger marketing activity across languages and locations through all digital engagement channels including email, mobile, database, social, blog and influencer activities.

We’ll need you to have experience and technical knowledge with an understanding of customer engagement and behaviour across all digital channels, but primarily across the social media and CRM disciplines. You’ll be taking the lead or support on several engagement projects in line with the passenger marketing strategy, including, but not limited to, customer review platforms, unified blog, loyalty initiatives and personalisation. Alongside this, you will be developing and implementing a plan for enhancing customer review scores and maintaining awareness and identification of new developments and trends within digital marketing industry for continual expansion, growth, and improvement, individually and for our brand.

You’ll need to come in and hit the ground running so you will need to be a skilled marketing professional with at least 5+ years’ experience in Digital Marketing channels (preferably in email marketing, mobile and social media) and preferably experience of using a CDP (Customer Data Platform) for marketing activity.

Now about what we can give you.  You’ll be able to access some fantastic benefits such as:

  • Life assurance cover
  • Contributory company pension scheme
  • Holiday Purchase Scheme
  • Free ferry travel for up to 4 guests between Dover and Calais / Newcastle and Amsterdam with no limit on trips
  • Full employee assistance programme including:
  • Proactive financial, emotional, mental, and physical health care support including face to face counselling, fast 24/7 access to a GP, a second medical opinion and legal support for colleagues and their family
  • Huge range of retail discounts from high street and online retailers
  • Cashback on health care including dental, optical, physiotherapy, prescriptions, specialist consultations and much more
  • Access to Thrive, our award-winning Wellbeing platform
  • Access to mental health first aid and opportunity to join support webinars with a focus on all areas of positive wellbeing

 

Who We Are…. DFDS provides shipping and transport services in Europe, generating annual revenues of EUR 1.9bn. To over 8,400 freight customers, we deliver high performance and superior reliability through shipping and port terminal services, and transport and logistics solutions. For six million passengers, we provide safe overnight and short sea ferry services. Our 10,000 employees are located on ships and in offices across more than 20 countries. DFDS was founded in 1866, is headquartered in Copenhagen, and listed on Nasdaq Copenhagen. In the UK, DFDS prides itself on having signed the Armed Forces Covenant and membership of the Apprenticeship Diversity Champions Network.

Interested? Apply now!   If you’re looking for a varied role and have a desire to work in one of Northern Europe’s leading shipping and logistics company, please send us across your CV!

Region:

England

Job type:

Permanent

Working hours:

Full-time

Working days:

Day

Location:

Newcastle or Dover

Contacts:

Talent Acquisition Team