DFDS Land-Based

Omnichannel Marketing Manager

- to lead and realize the potential of B2B Marketing and manage a talented team always trying to improve our customer journey and experience.

You’ll work with senior leaders and experts in the business to develop and deliver on our Marketing strategy, increase awareness of DFDS, generate leads for the sales organization and activate new innovative e-commerce transport solutions. Our Demand Generation team, consisting of digital marketers and project managers, drive projects that deliver tangible value to the freight and logistics business with the aim to grow new and increase DFDS activities in the market.

Main responsibilites

Key to the role is your ability to drive high-impact projects, collaborate and build trust with senior stakeholders and manage an end-to-end B2B lead generation process. You’ll develop capabilities for omnichannel marketing across social, paid search, SEO and email/marketing automation, including appropriate governance and processes around Marketing channels.

You generate leads through increased activity in the market for end-to-end B2B lead generation campaigns together with your team and stakeholders in Digital and the Sales Organization.

The team culture is personable and fun-loving with a focus on impact and results. As leader for this team, you must be structured and action-oriented while taking a personal interest in the well-being of the team. You take part in developing the team’s direction, capabilities, processes and interfaces with the wider business. Furthermore, you will:

  • Activate digital products, such as e-commerce solutions for freight and logistics with strategic business areas
  • Work with Demand Gen’s sister team, Brand & Creative Services, to help plan, prioritize and ensure content production is aligned with campaign objectives and target audience
  • Champion a data-driven approach, empowering the team to formulate hypothesis for activities generating insights about messaging and improving effectiveness of marketing initiatives

Preferred candidate profile

As Omnichannel Marketing Manager, will require excellent communication, problem-solving and leadership skills, a close to nerdy passion for marketing and B2B topics, an analytical mindset and probably a good sense of humor. Additionally, we look for:

  • A degree in Marketing, Digital or Business or professional qualification
  • A skilled marketing leader with experience from working within a large international organisation
  • Excellent understanding of B2B marketing and its role in growing sales
  • A holistic understanding of MarTech’s role in improving marketing activities and customer experience, with a solid knowledge about relevant systems and tools, like CEM/CMS, Digital Analytics tools, Email/Marketing Automation platforms, and Social Media Management, and Paid Media tools.


If you find the job interesting and you fulfill the expectations, please submit your CV and application in English. We will evaluate applications on an ongoing basis. All applications will be treated confidentially.

Please contact Jette Lundquist at jelun@dfds.com for questions about the position. The position will be filled as soon as possible.

DFDS is committed to equal employment opportunities regardless of race, color, ancestry, religion, gender, national origin, sexual orientation, age and citizenship.



Region Hovedstaden




Jette Lundquist

Telephone: +45 2916 4208