DFDS Land-Based

Acquisition Marketing Specialist


Do you want to work in a fun & innovative team to drive creativity & digital performance through digital acquisition activities across the Group Passenger business? DFDS can offer you a challenging, interesting and rewarding role. The Acquisition Marketing team’s specialist role will keep you on your toes supporting social media content to inspire & engage audiences across Europe, while balancing programmatic & data driven opportunities to drive optimum conversion across acquisition activities.

The role is a permanent position based in the DFDS Headquarter in Copenhagen. Occasional travel to other DFDS offices will be required.


The Marketing Team

DFDS’ marketing team is responsible for all consumer marketing and PR activities across these 8 routes, as well as providing marketing support for sales colleagues. Marketing staff are based throughout Europe at DFDS office locations in Copenhagen, Oslo, Newcastle, Dover, IJmuiden, Hamburg, Klaipeda, Dieppe, Tallinn and Paris.


The role

  • Driving direct acquisition activity across languages and locations through PPC, affiliate, display & social channels
  • Develop and implement campaigns through acquisition channels, to acquire customers through the acquisition channel mix and to support campaign projects across marketing.
  • Supporting Head of Acquisition and Acquisition Media Managers to execute initiatives & activities across PPC, Affiliates, Digital Display Media, Social Media & Blog
  • Optimise performance of all acquisition activities working closely with media managers, acquisition agencies/suppliers and affiliate networks
  • Taking a lead role on projects, channels and initiatives across the acquisition marketing mix
  • Implementation of tracking and tagging across all acquisition channels to allow influence conversion reporting
  • Research, awareness and identification of new developments and trends within the Acquisition Marketing area for continual expansion, growth and improvement
  • Work across marketing functions to ensure acquisition activity is integrated with other functions
  • Supporting colleagues in Digital functions to ensure effective digital acquisition tooling and technology


Your skills

  • Skilled marketing professional with 2+ years’ experience in (or a mix of) PPC, Display, Affiliate schemes, Social Media and Blogs
  • Experience of multiple language acquisition marketing activity is desirable
  • Knowledge and understanding of travel and digital marketing industries
  • Good knowledge & understanding of digital acquisition marketing channels
  • Good written and verbal communication skills and must have excellent English language.
  • Have clear attention to detail
  • Ability to combine analytical insight with creative execution
  • Understanding & awareness of acquisition marketing tools and reporting suites (Google Analytics, Search Ads 360)
  • Marketing, Digital or Business degree or professional qualification desirable


Key Performance Indicators

  • Overall passenger business performance
  • New user levels
  • Acquisition channel performance
  • Social media engagement


Interested? Here’s a couple of application tips:

For most roles that DFDS advertises, DFDS is fairly flooded with applications, so make sure you stand out from the crowd with a covering letter that sells your enthusiasm & why you’d be a great asset to our team while of course being true to yourself. We want to know your past successes so make these stand out in your application - what was the activity, how did it do and what would you do if you did it again? And, most importantly, don’t forget to let us know why you’d love to work for DFDS!

If you are interested in this job and have any questions regarding the position, please contact Social Media Manager Manager Stephanie Fox at +44 (0) 773 662 0966 or stfox@dfds.com. Please submit your CV and an application in English. We will evaluate applications on an on-going basis and wish for this role to be filled ASAP. All applications will be treated in confidence.

In DFDS we strive to ensure diversity regarding gender, age and culture.



Expected Start Date:

As soon as possible